We've brought together publishing and streaming to create a cultural project shaped like a magazine: the missing piece you won't want to live without. On RueVivienne, music is not just a stream to consume, but content to explore, delve into and keep.
Streaming platforms have reduced listening to the simple consumption of music. On RueVivienne, you'll find everything that turns listening into a complete, cultured and fulfilling experience—music alongside images and exclusive insights. Just like the old days, when you could listen to music while leafing through a CD booklet.
Yes, the very booklet that used to accompany the physical format, telling the detailed story of the work and its creator, each musician and the context. While on traditional platforms it's nearly impossible to find this kind of information, on RueVivienne you'll find stories, images and insights curated and created for enthusiasts and connoisseurs.
We've transformed the CD booklet into a complete, refined journal: the QR code on the cover links to the audio file, ready to be played on a smartphone or hi-fi system. Text and images bring to life the history and background of the work.
RueVivienne is a digital creation with an analog soul: we embrace technology for its reach, but guide it with heart and intellect. While traditional platforms lean on algorithms, we rely on our deep knowledge to select artists and craft listening experiences, just as an art director might for a festival or music series.
Art music is the opposite of what we conventionally call pop music. Any music is art if it is backed by thought and emerges from research. Rather than a genre, art music is a category. It includes classical music, contemporary intellectual music, and jazz, but also traditional folk music, and sometimes rock, whether avant-garde or not. Frank Zappa and Pink Floyd made art music, as did certain singer-songwriters and experimental pop artists. The music of Demetrio Stratos was art, as is that of Wayne Horvitz and Meredith Monk. Today, the very definition of classical music is being re-examined after nearly a century, undergoing a profound evolution through projects that revisit past masterpieces, sometimes even transfiguring them.
